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Inspirational, award winning projections from around the world.
The best of the best examples in the field of projection mappings are from across the pond in Europe and other light art supporting nations. It’s not that we don’t have the talent here in NA , WE DO . It’s the support of these larger than life creative public shows that is lacking. Projection Competitions and light festivals are pushing designers to do their very best work and showcasing them on the ultimate large scale HD canvases.
Events like IMap in Romania , The Berlin Festival of Lights and even a large one happening in Sydney Australia offer a deep program of world class projection arts for viewers to enjoy
(scroll dwn to the videos below for some amazing inspirational work).
The cost of such installations are impossibly prohibitive to any grass roots creative collective – so that bill needs to be covered by a major sponsor or government organization. Unfortunately in North America I feel it is harder to get major support for projects that do not include immediate profits or marketing returns. Also I’ve found the way our modern cities are built there are very few appropriate and interesting buildings available to project upon. Light pollution is a major issue for us and I envy all the historical cities that have these old town squares that are historically preserved and not filled with massive animated billboards , street lights and advertisements. There may be more opportunities in the USA because they simply have more buildings and cities. In all of Canada we have only one Capitol building in our one federal capital city but in Europe every small country has a selection of historical castles and state buildings just begging to be lit up.
I have been lucky to work on a few very creative and ambitious commercial projects over the years at venues like Casa Loma in Toronto and for digital marketing firms like Big Digital and Jam 3 inc.
Casa Loma is actually a very interesting large scale canvas with a lot of creative possibilities and I hope to work on another creation there in the future.
I would love to see more high quality large scale public projection art around Toronto but there have definitely been some great achievements in our neck of the woods.
The show at the Parliament building in Ottawa for Canada 150 is a great example of a public large scale projection mapping animating a historical or iconic building with high detail themed 3D visuals.
The Montreal based Moment Factory is responsible for some of the most exciting stage show and public installations around Montreal, Ottawa and many international locations.
Software Touch Designer , the acclaimed interactive visual tool often used by Moment Factory and many others is developed by Toronto development company Derivative .
I have yet to attend an international projection mapping or light festival but I will be very soon. I had to cancel plans to attend Berlin Festival of Lights last October due to a big project at home.
The festival in Berlin Germany is one of the biggest and has inspired several sister events around the world like IMapp .
Some of my early inspiration comes from watching videos of these awe inspiring public events from over seas. Around 2010 to 2012 I started seeing these amazing videos from Germany, France and Amsterdam by creative agencies like MUSE Agency from Amsterdam. MUSE is possibly now closed because I haven’t seen anything from them online in about 5 years but they deserve massive cred for paving the way for the medium.
Today you can attend great mapping focused events like IMap in Bucharest Romania, The Berlin Light Festival and in Leon in the South of France is the historically famous light festival where it all started in Europe. All these are destination special events for any fan of the art of projection mapping and general illuminations. I hope to attend and also compete in one of these events in the near future. In North america there is not really comparable mapping competitions but that will hopefully change in time and I aim to be part of that new wave( if there is a will there is a way).
Right now I am really impressed by incredible works from the likes of Limelight3D mapping and production groups like Maxxin10sity projected onto some beautiful building architecture around the world. Check out these winning entries at IMap Bucharest Romania. This massive building provides the canvas for one of the largest projection shows in the world.
IMapp 2017 winning submission
This level of creative production is beyond what any commercial project would aim to achieve. It takes major sponsorship support dollars to pull it off and still holds its creative integrity by not being turned into a massive advertisement or branding exercise. I do hope to design or contribute to a massive projection like this in a competition setting like IMap in the future.
Winning entry for IMapp 2016 is possibly favorite piece I have seen by the excellent Limelight 3D Mapping company.
Panasonic provided projectors for this production and in this video they partially reveal how it is possible to create such immense scale and high detail projection shows. linking over 100 projectors together to playback the amazing works of the projection design competitors from around the world. You can see the special rigging employed to line up all the beams perfectly and how they arranged several arrays on scaffold towers pointing at different angles to ideally cover all visible surfaces of the building.
MAXIN10SITY is the projection mapping company responsible for much of the technical and creative design that powers these shows. Just like in our LiveVideoArt.ca projects they use advanced digital media servers and video mapping software but on a massive scale it seems they can cover any size building with high detail animations.
Learn more about IMap in Romania on the official website. IMap is one of the world’s premiere projection mapping festival showcases. Every year presenting the best of the best mapping animation submissions from around the world.
MAXIN10SITY is a major player in projection mappings . Also from Romania and a partner in realizing the IMAP projects. They are a team of design curators , technical specialists and amazing animators putting on some of the largest and most impressive shows across the world.
Watch these two stunning presentations on the Palace of Karlsruhe a large museum in Germany.
I really think these companies and competitive public showcases are pushing the boundaries of the art form and setting the bar for other projection productions to aim for be they commercially motivated or for free public entertainment.
There certainly are a huge amount of talented installation designers and animators here working on some amazing productions so I would love to see a international level competition emerge near me that showcases some of our best of the best projection mappers. LIVEVIDEOART.CA would differently submit to compete or want to assist the production .
In a future post I want to discuss some of my favourite animators and interactive experience designers like digital sculpture master Luminokaya and Android Jones who are using custom full dome projection systems and 360 render techniques as well as take a look at MICRODOSE VR a interactive virtual reality visual performance tool designed by some really smart guys including performing artists like Android and a favourite musician of mine Blue Tech .
Hope you enjoyed the post and we see you again at LIVEVIDEOART,CA , please subscribe and share.
Wacom Intous Pro
An independent long term user review by Scott Vj Guy
(Live video art is not sponsored by or affiliated with Wacom company this is just a story of my user experience)
The drawing tablet is my main input device on the computer when using creative software. It is critical for using Zbrush, Photoshop and Maya in certain workflows. I also now use it when doing more complex video mapping setups that require lots of warping and edit point adjustments. I have worked with several models and sizes over the years and owned the Intous 3 and 5 medium size.
I don’t enjoy using the smallest version nearly as much because its cramped and does not offer as much detail across the screen. I have large hands and like to rest on the surface so the large version feels good but it is too big for most desks and not portable. The medium is perfect for me.
My Intous 3 was great but brokedown after about 10 years after heavy use and some rough transportation. I got the version 5 as a replacement around two years ago.
It was nice at first with wireless connection and a touch panel feature. I do really enjoy that touch feature in some programs and the new take on the scroll wheel with 4 modes was very useful. The pen that comes with the v5 is a bit smaller than the old one and I liked the old larger version. I think for my bigger hands the side button is easier to hit on the bigger intous 3 stylus.
So I was enjoying the Intous 5 but unfortunately over Christmas my Intous 5 has broken after only just over 2 years so just outside warranty. The the board inside the device is failing somehow and the tablet will not stay on even with a fully charged battery or plugged in with USB. I think it might be a result of often holding the device in my right hand while I draw with the left in seated or standing positions. The tablet might have over flexed in my usage but I have been careful with it so I feel the toughness of this new version is much lower than the old. There are also many reports of the USB connection port getting damaged from cable bending and causing problems like not recharging or connecting. So I went online to find a replacement used and I got lucky. I found a like new condition Intous 3 for $80 and scooped it up .
I love my new classic 3. The pen technology is the same industry standard that Wacom is known for and the whole thing is slightly bigger and more solid. I think the drawing surface is slightly bigger and the frame around it is much thicker and made of hard plastic. Like the first one I had, I expect it will last a long time if I care for the cord. The latest version is much lighter and made of a softer plastic and I think that was an unfortunate choice by Wacom but possibly to reduce cost. I question if it being wireless is a good upgrade at all? Personally I am happy to not even think about keeping the v3 charged. Apparently many of the problems people having with broken Intous 4 and 5 is starting at the connection point of the removable USB cable used for charging. This port on the v 4 and 5 can easily be broken . Version 3 has a hard wired connection that is quite durable, re enforced even and cleverly connected with 2 channels for the cable to lay into avoiding it ever getting pinched . The 5 was cool and I liked the touch feature a lot but you can’t beat the build of the 3. I would stay away from the 4. It is a first attempt at the new style and was quickly replaced by the 5.
Look for it used .
You can find the 3 and 5 used from sellers on common online platforms. Ensure the full drawing surface is working and the surface or connection is not damaged .
I would definitely recommend to anyone looking to buy one of these to do the same as I just did and search for a used Intous 3 for a fraction of the $400 current model.
Pros & Cons :
It is really a personal usage preference if you like the size difference between the Intous 3 and 5 . I like the larger pen and tablet casing on the classic version 3 but a smaller human might better enjoy the smaller lighter 5
- Intous 3 – Industry standard pressure sensitivity tablet
- Intous 3 – Hard Surface casing better IMHO than new softer build
- Intous 3 – Long and sturdy USB cable that is hard wired to device.
- Intous 3 – It’s more durable
- Intous 5 – New touch feature
- Intous 5 – New scroll wheel with 4 modes
- Intous 5 – Light weight
- Intous 5 – Wireless
- Intous 3 – Wired , because some people hate wires
- Intous 3 – Less custom button and slider functionality
- Intous 5 – Softer plastic build
- Intous 5 – Overtly flexible
- Intous 5 – Weak USB port on device
The drawing tablet is an essential tool for many digital artists so it’s a must have for some, and Wacom seem to totally own the market with it’s line of professional tools . I liked both versions that I have had and the touch feature from the new one will be missed since I am using the classic 3 again but it was unfortunate that the version 5 I had broke. I think the version 3 is much better built and am glad I was able to find one in like new condition . There are lower cost options like the Bamboo but I recommend anyone getting into professional or serious hobby digital art should get themselves one of these professional grade tools and get drawing .
Thanks for coming , I hope these review are useful to someone out there . It’s therapeutic for me to write about tech 🙂
Facebook event : https://www.facebook.com/events/1980640345533715/
You may have heard about my friends who built Toronto’s most famous art car, Heavy Meta. The project is one of many well conceived and executed plans to come out of The 4tress. The local Toronto shop is the home for this creative collective who hail from all walks of life . They come together with a multitude of skills creating some excellent experiential art like Heavy Meta, a fire Breathing Dragon built from an old school bus . They had a great first year traveling North America sharing this epic moving art and now that 2018 is here they have even bigger plans and are looking for help raising funds for a new project and some dragon upgrades .
See the team in these shots at The 4tress now hard at work building an awesome set for me to project some frosty effects onto.
Meanwhile I am here working on how to render ice and convincing lighting effects shining through it like this so it can be projected onto the the stage set creating an illusion of depth with refracted light.It should be a cool event (forgive the pun) when we have it all together on stage at MOD club this Friday !
Toronto Light Festival (featuring Heavy Meta)
The Toronto light fest in the distillery district is on again now till March. The free outdoor event hosts a series of light sculpture installations in this historic location. This year featuring some great new additions like the fire breathing dragon Heavy Meta and team of hot fire masters and dragon tamers. It’s worth a walk through to see some art and there are a few good places to eat there too. I hope to see more projection mapping in light festivals of Toronto in the Future and hopefully participate in one locally or possibly in another city.
Thanks too BlogTO for sharing this piece on the Light Fest.
Thanks again for reading the live video art blog. More reviews , projects and event announcements coming soon.
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My appologies to anyone who recieved an unfinished draft version of this post yesterday, it was accidently published. Thanks for your understanding .
Eurocom Sky X7e . A Portable VJ/VR ready Beast !
An independent long term user review by Scott Vj Guy
For the past couple years I have wanted to move onto a new more portable high powered notebook for show control and portable workstation. I have have been running a mini tower PC for about 6 years and it is getting old and tired from travel plus I am getting more contract jobs for companies that need me to come in and work on location. It was hard to find a system that offered all the power I wanted in a notebook platform. I considered a wide spectrum of computers from gaming systems to tablet hybrids and portable workstations looking for the perfect balance of power and features. In the end I had to make some compromises but ultimately got what I need. After researching and comparing for months and looking at big name and US based custom PC builders I made a discovery right in my backyard .
Once I started leaning toward the custom notebook workstation option I found that the Origin PC EON17 and the Sager NP9876 both custom pc builds from USA I was looking at are the same base system chassis known as a Clevo and it is a system also used by Canadian based builders Eurocom and sold configurable from Eurocom or in pre configured models at Best Buy Online.
The Sky X7e2 is a hefty but really cool modular Notebook computer packing high end desktop features. Four drive bays (2 are M.2 PCIe) and four RAM slots. The X9 model can even support 2 1080 GPUs in SLI for extreme GPU power. The motherboard inside uses a PC spec socket 1152 Sky Lake or Kabby Lake CPU that is great because the chip is more efficient than most mobile options. The size of the machine is actually perfect for me. I love the full size backlit KB and the solid feeling when resting my hands on the chassis. The monitor hinge is good and tight and display is safely encased in a fair amount of hard plastic. There is no Optical drive in mine and only one HDD so hardly any moving parts.
There is a 4k 60hz screen that does look incredible or 1440p 120hz option available. I got the 4k but I sort of wish mine had the 1440p screen because 4K is maybe a bit more pixels than needed on a 17 inch screen. I think I would maybe trade for the faster 120hz screen at 1440×2160 resolution if given the chance.
For me the video outputs are the piece de resistance on this computer. All these systems have the same 3 dedicated video outputs . HDMI + Two 2 x MiniDisplayPort 1.2 .
The Sky X7E2 is specially built for power users with a budget for computing power. Special features like high tech cooling system under a nice back lit full keyboard with number pad. Not to mention Bluetooth, Four USB3 and Two Thunderbolt ports, card reader, finger print scanner, webcam, NV G-sync support and some quality builtin speakers!
This 17.3 inch Notebook system is packed with features and options.
Feels durable, well made and assembled so I hope the build quality is good over time. Fins on cooling vents are a bit flexible but maybe meant for just keeping debris out of there.
Basically this system is a high end frame that’s as good as the components you put in it and several companies have adopted the frame.
It’s a beast book but I am looking for power not pretty.
It does what’s expected of it very well but not everything is perfect.
It’s very heavy on its own and with the power pack you have to carry around it is a real load. Some would consider it too much to carry around all the time but I am fine moving it from house to car to location as needed but I do feel it every time I pick it up. Battery unfortunately does not last any more than 2 hours and less if you are doing anything GPU intensive but that was expected as spec. I am going to see if I can find a higher capacity compatible battery.
I only have strong issues with the power supply. In addition to it being heavy with a short cord the power supply plug in back of computer is a bit shallow and can easily pull out. This is sometimes caused by the weight of the power block hanging below.
Not really a complaint but it would be nice to have a touch display option.
The base system is extremely expandable. I upgraded from the stock config 16gb up to 32 gb of DDR4 RAM and added a new 500gb SSD
This system I have plays the latest games at the highest settings in 1080p 60 FPS with ease , getting 30 to 40 fps at 4K . Tested Star Citizen , Assassins Creed Origins, Destiny 2, Steep, For Honor and more. I have been enjoying plugging it into my 55inch 4K display for gaming in screen mirroring mode and using a bluetooth Xbox One controller to play .
I also use multi monitors in extended display mode with creative applications like Maya Zbrush and Adobe creative suite. Once set up this is fine when spanning over to a 4K screen but I have run into complications connecting multiple screens with various resolutions. In order to read text on the built in 4k screen you are forced to enable text scaling in the Windows display options and this can sometimes conflict with certain apps and the way things look on others screens like smaller external 1080p displays.
Now this is a Windows related issue and not anything to do with the quality of the laptop. It is something specific to running a 4k screen on a notebook.
If there is a way to set scaling for screens individually in windows this would be better.
Reviewed system specs :
Eurocom Sky X7E2.
CPU : i7 6700k 4.0 , GPU: GTX 1080 8gb , Memory : 32gb RAM, SSD: 1x 500gb N2m pciE, SSD: 1x 500GB Samsung Pro, HDD: 1x 1TB HDD,
- GTX 1080 8gb GPU (desktop class chip)
- 4K and 1440p 120hz display options
- Multiple 4K Display outputs like a desktop GPU (1x HDMI, 2x MiniDisplayport)
- Massive expandability with 4 drive bays N2m PCIE drive support
- Dependable desktop class intel i7 Skylake quad core. Latest Kabby Lake Options available
- 1x Thunderbolt, 1x USB 3.1C, 4x USB 3.0 (lots of connectivity)
- BlueTooth, fingerprint scanner
- Full size backlit keyboard
- Excellent speaker system
- Heavy . 8.6 LBS heavy plus a power supply that weighs in at least 5 or 6 pounds. 13 + lbs is a lot
- 4K display is only 60hz
- 2 hours or less battery life
- Power supply cord should be a bit longer and it is very heavy.
- Power supply plug in back of computer is a bit shallow and can easily pull out. (common Pc laptop issue )
- No Touch screen options
- Limited camera options
The Sky X7E2 does everything I expected very well. For more casual lifestyle computing I would pick up a small hybrid tablet laptop but Ultimately the Eurocom Sky7 delivers High speed , High Power, High resolutions capabilities. It weighs a ton but I can deal because it gets the jobs done and I make a point of landing demanding jobs that are often spanned across multiple locations or traveling to do VJ performances and installations.
Here is some of the latest gear I am using in my kit rn and why.
Desktop Powered Notebook for show control and portable workstation.
Eurocom Sky Xe7 . A Portable VR / VJ Beast !
Excerpt from my latest user review,
” After researching and comparing for months I discovered a system known as a Clevo and it is also used by Canadian based builders Eurocom. These are bulky but really cool modular Notebook frames. 4 drive bays(2 are M.2 PCIe) and 4 RAM slots and a 8gb GTX 1080 GPU. Packed in with a high tech cooling system under a nice back lit full keyboard w num pad. The motherboard inside uses a PC spec CPU that is great because it costs less and runs faster than most mobile options. Also a 4k screen and the piece de resistance for a VJ all these systems have the same 3 dedicated video outputs . HDMI + Two 2 x MiniDisplayPort 1.2 . Not to mention 4 USB3 and 2 Thunderbolt!”
See the full review here: http://vjguy.ca/2018/01/20/user-review-notebook-workstation-eurocom-sky-xe7-clevo/
Product Link : http://www.eurocom.com/ec/configure(2,386,0)SkyX7E2
Recently I have used lots of these little mini LED projectors to great effect . If you can manage creative uses of content across multiple projectors at this size you can make projection effects nearly anywhere .
Wanting a set of 4 of these little beauties for my own kit to use on the go and for smaller creative or commercial installations.
Ultra Short Throw Projectors
Ultra short throw units are highly purpose built for creating a surprisingly large screen when mounted from only a foot and a half away from the wall. Recently by combining up to 6 units I have used them to create wrap around image projection rooms in witch the viewers can walk and not obscure the image.
Ill be following up with another post soon covering more details on current projector tech like Laser ,LED , Ultra Short Throw and micro projectors that will cover the bennifits and best uses for each.
Laser Phospor Color and Laser Hybrid Projectors
More on this in a later post but this new light source technology is nothing short of a revolution in the video projection installation world. This lampless technology makes current generation projectors last much longer without maintenance and they are far lighter and more durable as well.
I have been shooting all year with the Samsung Gear 360 camera . Collecting 360 footage and experiences and learning how to use the 360 view type creatively. I’ve been getting excellent time lapse 360 shots of my production jobs and it gives a great way to record the all surrounding immersive experiences that I create . Check out my 360 content online on Veer.tv.
Mavic Pro Drone
As a first time drone owner and operator starting in 2017 and getting into aerial photography I have to say the DJI Mavic Pro has been amazing and I might have a lot more to say about it in a full review post coming soon. I have used it almost everywhere I’ve gone and pushed it in non ideal circumstances. It makes beautiful video and photos that are amazingly stable and it is a dream to fly with several useful autopilot modes. Its also super durable and I may know after having several “emergency Landings” In trees mostly .
After a year of flying and learning a lot of lessons the little guy is flying great and I am in progress of editing a video of our adventures. Look for that post and a full MavicPro review coming soon.
Wacom Intous Pro
The drawing tablet is my main input device on the computer when using creative software. It is critical for using Zbrush, Photoshop and Maya. I have worked with several models and owned the Intous 3 and 5 and now the 3 again. See my up coming Wacom review and why I prefer the Intous Pro v3 over the 4.
Link : http://www.wacom.com/en-us/products/pen-tablets/wacom-intuos-pro-overview
Modular LED kits,
In the last few years I have been incorporating LED light systems into my staging and artistic projection mapping installations. I’ve used several controllers for LED strips from supplier Holiday Coro including the AlphaPix 3 for addressable LED strip control via Artnet . Connected to the ENTTEC DMX to USB decoder box feeding control signal from Resolume Arena or other live visual software .
Link : http://www.holidaycoro.com/AlphaPix-16-Pixel-Controller-V3-p/721-v3.htm
ENTTEC DMX USB
These devices are a critical part of the chain when controlling any DMX fixture from your computer using software like Resolume, Light Jockey and Wings.
Link : https://www.enttec.com/us/products/controls/dmx-usb/pro-mk2/
The Kinect motion sensor for Microsoft Xbox1 and PC (support since discontinued) is extreemly useful when creating interactive installations and also for 3D scanning and motion tracking applications. I have been experimenting with Kinect since its release and used it in several live projects
Akai MPD 226. Professional Build quality , illuminated buttons , Great for expressing yourself during VJ performances.
I recently moved back to using a trackball instead of mouse and I like it much better. I also heavily usa a tablet and a Midi Controller when performing but the track ball is a great replacement for the mouse.
These are all key hardware components in my regular performance and day to day process.
I look forward to adding a future post about software tools .
Hope everyone is having a Happy New Year
Dragonfly Twins was a quick projection collaboration I cooked up using a very cool art piece by our friend @Thadea_decora . Some nice results after using Resolume to segment out the areas of the design and make them flow and pop. I wish I had time with this art piece to create more customized animations to do this enchanting design justice. Enjoy these insta posts with some details of the piece.
Dragonfly Twins. 3 clips! Experimental projections on character drawn w sharpie onto “clear” coroplast. Drawing by Thadea from Pixelcorn. I’d like to take the concept further by animating the orbs flying around her in 3d and some particle system chasing it. The orbs kinda make a heart with the lower ones in the wings. If you are projecting on coroplast I recommend using white or light grey. The clear makes it blurry and dim. Cllo for lighting effects tho. @vjuserzero #vis #virtualgate #visuals #installationart #livevideoart #sgp360 #decor #light #dragonfly #twins #fantasy #glow #illumination #psychedelia #festival #resolume #colouring
Valhalla 2017 Recap Movie released and Tix for 2018 avail now!
Get 2018 Tickets here
This year Valhalla Sound Circus was the best new Festi experience for sure.
It was a pleasure being asked to do visuals and staging installs with my friend Roland there this year, located just North of Ottawa in Quebec. We worked with the Valhalla team for days on those stages to try and make them perfect for an amazing crowd of base lovers.
We added video mapping with 2x 10k Laser color WUXGA Projectors, custom built sets and controllable led lighting to both the Drakar and Thunder Ground Stage. Vj performances all weekend by Myself and Roland Csach over some of the sickest DubStep and Jungle beats you can hear while in the woods on a picturesque hillside in Quebec. The Entertainment and performances at this event were second to none with amazing aerialists and fire acts major sound and lighting . I had a great time with my Dub Step VJ sets and using some custom beat reactive effects in the video Projection mapping at Thunder Ground.
We also had some major drone fun and I am stoked to finish my edit of some footage captured and share that out.
I loved the music on the Last night at Drakar stage. The base and the vibe were simply beautiful and kept going well into the next morning.
Kudos to the Valhalla video team who did an awesome job on this recap that is just making me fully amped for next year!
I am already crafting lots of new visual treats for next summer that should really twist some necks.
As it snows here in Toronto a few days before Christmas I want to send a Big Shout out to the whole Valhalla SC team who did an incredible job bringing all the elements together that make a great festival experience.
Till 2018 MY CHAMPIONS OF VALHALLA
Victory for Toronto FC at the MLS Cup !!!
Another successful installation of the Adidas Predator AR experience .
The Predator Experience is A modified shipping container that contains an augmented projection mapping reality show . 360 video projections surround the guests who step inside the container and experience an immersive audio visual showcase of the Adidas Predator shoe brand relaunch. On top of the projection mapping all around the space, the user holds a large interactive tablet. They can view the shoes close up as AR 3D models as well as a motion captured soccer player showing off some slick soccer moves that you can interact with and activate a cool slow motion effect. Another important element of the activation is the online upload to YouTube of a short shareable video captured live from several feeds and programatically edited into one video with branded bumpers . Users would register to start and then receive this video giving them a chance to share the social media friendly activity.
The projection mapping show within Adidas Predator AR Experience . Without the interactive app in between it is still an awesome av experience. I was pulled onto this project to design and provide the projection mapping technology. The greater Adidas activation is produced by Jam3 @wearejam3 and an impressively diverse collection of contributers from around the world. Notably Patrick Weekes owner of Zemind the interactive app developer did some fine work under pressure , delivering a fully interactive and sharable AR experience in the tightest of deadlines. The container concept design was led by Creative director at Jam3 Dirk Van Ginkle managing the visual design while I worked closely with Technical Director Peter Altamirano and Producer Johanna Stewart over the last 2 months . It took a number of other partners to test and build this high-tech modified shipping container installation. It was a pleasure working with the staff at two other custom creation shops as they built up the standard container into our exact specifications for a self contained public projection AR experience @juiceworks_exhibits And @wondermakr . The project was first launched to great response in L.A at a special event by Adidas for the Tango soccer league finals . Now we just finished the second activation at the big show the MLS Cup finals in Toronto . The install was great and even better Toronto FC won the cup 2 nill. #livevideoart #sgp360 #adidas #heretocreate
Projection Mapping and AR combined for incredible digital marketing possibilities.
LIVEVIDEOART in L.A
Last weekend I was in L.A providing projection technology and general production design consultations for the Adidas Predator shoe line launch. Working with Toronto/L.A based digital media firm Jam3, We created an amazing enclosed augmented reality that is fully surrounded by video projection mapping . Its all inside this converted shipping container and it is getting shipped all around the Continent sharing a cool futuristic experience and hyping up these sweet kicks.
This weekend it is being activated at BMO field Toronto for the MLS Cup FInal game with Toronto FC. Come say hi and see the cutting edge of interactive digital experiential marketing.
More 360 content to come from this event and inside the container.
See you at the game !! Go Toronto FC !!